Electrical & Electronics

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Why Anti-Counterfeit and Loyalty Platform is needed?

Counterfeiting is not a new term for the electronics industry as counterfeit electrical and electronic products now occupy second place after pharmaceuticals estimated to range anywhere between US$11 billion to $20 billion worldwide every year. Hence anti-counterfeit and loyalty platform is required.

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Problems of Counterfeiting

No proper way to verify product originality.

Consumers get duped with fake products.

No proper way to register or verify the warranty.

Fake electrical products can lead to an accident.

Leads to legal troubles for the brands.

Problems of Conventional Loyalty

No direct link between the brand and its consumers & influencers.

Fake coupons circulated in the market

No real-time configurations can be made to the campaign

No targeted reach and low conversion rate

Very Cumbersome to manage and execute.

Our solution provides an effective anti-counterfeit & loyalty platform for Electrical & Electronic products that can protect and engage brands, customers, electricians, retailers & influencers. We also have options to include Digital Warranty to make the activation and claim process for it easy and seamless.

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Solution to these Problems

Smart labels with unclonable technology.

A sophisticated engine having rule-based digitized loyalty and customer engagement.

One-Stop solution to solve problems related to counterfeiting, digitized loyalty, track & trace, and warranty protection using a single label.

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Our Solutions

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Brand Protection

Anti-Counterfeit & Loyalty platform provides unique identity to each product item using uncloneable smart labels.

Pre-Purchase and Post-Purchase verification through SMS, WhatsAppWeb, or App.

Can be scanned by consumers, electricians, field staff & mystery auditors. 

Automated identification and generation of reports and field anomalies.

Comprehensive real-time analytics. 

  • Warranty activation and protection.


  • Digitized Loyalty Program

    Rule-based customized loyalty campaigns can be carried out for the beneficiaries.

    Real-Time configurations can be made in the campaign for products in factory or market.

    The campaign can be targeted to selected users.

    Reward users through cashbacks, loyalty points, vouchers, gifts, etc.

    Notify users through SMS, Email & App.

    KYC mechanism in place to identify legitimate users.

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    Track & Trace of the Products

    Provides complete details on the supply chain in real-time. 

    Individual or multiple product items can be tracked and traced.

    Fully-Automated and Semi-Automated system setup.

    Product diversion and unauthorized distribution tracking.

    Comprehensive and real-time analytics.

    Benefits of the Solution


    Beadal Tag

    Protects Brands and Consumers from Counterfeiting

    Comprehensive Analytics in Realtime

    Prevents Product Diversion and Un-Authorized Distribution

    Enhances Supply chain visibility

    Provides Authentic product Information

    Engages Users and Provides their Feedback

    Implementation as per Government Regulations.

    Connects Users with Brand